Yehya Al-Hafidh

  • A Nuclear Winter's Tale
  • The Birth of Tragedy
  • Glut Report
  • Protect and Survive
  • Metered Air
  • Signature Catalog
  • Design for Social (Good?)
  • Neom
  • Writing
    • Design Nihilism
    • Speculative Neoliberalism
  • About/CV
  • Contact

Design for Social (Good?)

The Brief:

How might I take a reflective approach in terms of design for social good?

Designers are hired as ‘creative problem solvers’ to enter vulnerable communities, often at times with no prior education surrounding the issue, to scrape them of all their data and ‘solve’ their problems in a few weeks. Afterwards they can move on to their next brief, regardless of the success of their solution, leaving the users alone and unspoken for again. 

My unease surrounding the notion of ‘design for social good’ has prompted thoughts and questions revolving around the ethics and morals of social design and leads me to consider my own position within design.


Cameron Tonkinwise (2003) asks, “Judging the value of a design means judging the value of what it enables more than the artifact itself, what is done with the thing rather than the thing itself”.

My final proposed Buckfast bottle redesign include two sizes - 350ml and 750ml. The spout pouches are a super malleable PET free plastic with softened edges for maximum safety.

The narrow tip of the spouts ensures not too much product can be consumed in one go, acting as a moderator and pacer for your evening.